Privacy policy

Last updated: September 24, 2026

Just Wholefoods Ltd, trading as Wild Thingz ("Wild Thingz", "we", "us", "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit wildthingz.co.uk, place an order with us, or otherwise interact with our brand.

1. Who We Are

We are Just Wholefoods Ltd, trading as Wild Thingz, of Missionworks, 41 Iffley Road, London W6 0PB, United Kingdom. [Company registration number and VAT number to be added.] We are the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, you can contact us at hello@wildthingz.co.uk.

2. Information We Collect

Information you give us

  • Name and contact details (email address, phone number)
  • Billing and delivery address
  • Order details and purchase history
  • Payment information, processed securely by our payment provider (we do not store full card details ourselves)
  • Any information you provide when contacting customer service, entering a promotion, or subscribing to our marketing

Information collected automatically

  • IP address, browser type and device information
  • Pages visited, time spent on site, and referring/exit pages
  • Cookies and similar tracking technologies (see Cookies below)

Information from third parties

  • Our ecommerce platform provider (Shopify)
  • Payment processors
  • Delivery and courier partners
  • Marketing and email platforms

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders, including payment, delivery and customer service
  • Create and manage your account, where applicable
  • Send you marketing communications about our products, offers and news, where you have consented (or, for existing customers, in line with our legitimate interests) — you can opt out at any time
  • Improve our website, products and customer experience
  • Detect and prevent fraud and misuse of our services
  • Comply with our legal and regulatory obligations, including tax and accounting requirements

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

  • Contract — to fulfil an order or provide a service you've requested
  • Consent — for marketing communications, which you can withdraw at any time
  • Legitimate interests — for things like fraud prevention, improving our website, and marketing to existing customers about similar products
  • Legal obligation — where we must retain or share data to comply with the law

5. Cookies

We use cookies and similar technologies to run our website, remember your preferences, understand how our site is used, and support marketing and advertising. You can manage or withdraw your cookie preferences at any time via the cookie settings banner on our site or through your browser settings.

6. Who We Share Your Information With

We do not sell your personal data. We may share it with:

  • Shopify, our ecommerce platform provider, who process data on our behalf to run our online store
  • Payment processors, to securely process your payment
  • Delivery and courier partners, to fulfil and deliver your order
  • Email and marketing platforms, to send communications you've consented to receive
  • Professional advisors, regulators or law enforcement, where required by law

7. International Transfers

Some of our service providers, including Shopify, may process your data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data to UK standards.

8. How Long We Keep Your Data

We retain order and transaction data for as long as necessary to fulfil our legal and accounting obligations (typically up to 6 years). Marketing data is retained until you unsubscribe or withdraw consent. We periodically review the data we hold and delete it when it's no longer needed.

9. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data
  • Restrict or object to certain processing
  • Request a copy of your data in a portable format
  • Withdraw consent to marketing at any time (click unsubscribe on any marketing email)

To exercise any of these rights, contact us at hello@wildthingz.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk).

10. Children

Our website is not intended for children, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

11. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration.

12. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@wildthingz.co.uk.