I quit my big corporate confectionary job to prove that “better for you” doesn’t need to be boring.

After years in the industry working for big confectionary brands, I left to launch a sweets brand that was re-designed with the modern consumer in mind. I love sweets (who doesn't). I wanted to create sweets, without all the unnecessary sugar or artificials people don’t want in their diet, without compromising on taste or joy.

Sweets that grown-ups could feel good about & kids would go wild for!

I know that parents want their kids to have all the fun, joy and excitement that comes with being little. And let’s face it, sweets are a part of that. 

But when it comes to giving kids sweets, it can feel impossible to win. Parents, caregivers or grandparents want to say yes. We want to see their little faces light up. But we don’t always feel great about the cr*p that’s in the sweets we’re giving them.

Our sweets are built to be as low sugar as is naturally possible (without adding any artificial sweeteners). Made with natural flavours and colours, no artificial preservatives and pectin from fruit instead of gelatine. 

All the fruity flavours, fun shapes and excitement of our favourite sweets, without all the unnecessary sugar or artificial ingredients.

We believe you shouldn’t need to compromise on joy to make a better choice.

Parenting comes with enough pressure & things to worry about. We’re not here to tell you how to parent or take the fun out of treats. We’re here to give you a another option. One that your kids will love and that you can feel better about choosing. Hopefully giving you one less thing to worry about.

And we want to build a community of grown-ups who feel the same way. Parents who hate judgement, arent striving for perfection but balance.

They want their kids to enjoy being kids, get outside, have adventures, get messy and make memories. Because childhood should be full of fun. And sometimes, that means saying yes to sweets.

Fliss, Founder of Wild Thingz 💚